Artwork NFTs have been popular since the very beginning of the NFT craze. As they gained popularity, well-known celebrities started to join the bandwagon, participating in the trade of NFTs at an impressive rate. Once they joined the scene, NFT trades skyrocketed. After all, there’s nothing quite like a celebrity endorsement…
Why have celebrities gone wild over NFTs? What’s in it for them?
From supermodels to rappers, celebrities love NFTs. They are undoubtedly driving the NFT craze, and their involvement will only increase. Celebrities support NFTs as a way to promote their ideas and actions digitally. Whether they want to connect with their fans, stay relevant, extend their platform, or just expand their investments, NFTs can make it happen.
Keep reading to find out which notable celebrities have been investing in NFTs.
1. Cameron and Tyler Winklevoss
The Winklevoss twins are one of the largest NFT investors in the world. Perhaps best known for their involvement in Facebook, they are estimated to be worth $1.45 billion each. They are extremely successful investors and if they say NFTs are the next big thing, they’re probably right.
2. Mark Cuban
Billionaire Mark Cuban is another one of the biggest investors in NFTs. Cuban is well-known in the sports world for owning the NBA’s Dallas Mavericks and has an estimated net worth of $4.3 billion. He was one of the first celebrities to heavily endorse NFTs as he believed they were a “game changer”. Cuban has invested in many different NFT projects from OpenSea and Nifty’s to CryptoSlam, Mintable.app and nft42 (GoBankingRates, 2022).
3. Paris Hilton
A prominent media figure, Paris Hilton has publicly expressed her love for NFTs, stating that they had “literally taken over my entire mind and soul.” She not only buys NFTs, but she mints and sells them too. Her first NFT ‘Munchkin’ sold in 2020 for $17,000, and would be worth millions today.
4. Snoop Dogg
Snoop Dogg is a famous rapper who has been in the entertainment industry for 20 years. He has invested a significant portion of his net worth (estimated at $120 million) into NFTs. Snoop Dogg is particularly interested in NFTs for music and in 2022 he shared his plans to turn Death Row Records into the first NFT music label. A few weeks later he released a collection of NFT songs on OpenSea.
When asked “Do you really think NFTs are the next best thing?” Snoop Dogg replied:
5. Steve Aoki
Steve Aoki is a DJ and music producer and got involved with NFTs end of 2021/beginning of 2022. He is one of the best and highest-paid DJs in the world, but in February 2022 he claimed he made more money from NFTs than royalties. He made $888,888.88 on the sale of a single NFT in 2021.
As celebrities get involved, so does the general public – at an exponential rate.